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Works / WPay

WPay

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Client:

Zara Benali

Zara Benali

Services:

App Icon Design

Website Design

Mobile App Design

Industry:

Fintech

Digital Wallet

Duration:

4 weeks

Overview

We helped WPay create a bold, modern identity and seamless mobile app — built for users to manage, send, and spend money with clarity and control.

WPay is a digital wallet app designed for everyday transactions — from peer-to-peer transfers to budget tracking and bill payments. The goal was to position WPay as a smart, secure, and user-friendly alternative to traditional banking apps, with a visual identity and interface that feels both playful and trustworthy.

Challenge

Fintech apps often struggle to balance usability with trust. WPay needed a design that felt secure, but also fun and engaging enough to appeal to a younger, mobile-first audience. The product had to look sharp, load fast, and guide users through complex flows without overwhelming them.

We developed a full brand identity and mobile UI system for WPay — focusing on intuitive navigation, friendly visual language, and high contrast for accessibility. The result is a product experience that simplifies financial actions while making them feel rewarding and easy.

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Visual Identity & Brand Guidelines

WPay’s visual system is centered on approachability and clarity. We created a bold, geometric icon and paired it with a vibrant green and peach color palette to signal freshness and energy. Typography and layout choices emphasize simplicity, while custom illustrations add personality to everyday interactions — reinforcing the brand’s goal of making finance feel less intimidating.

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Mobile App Design

The core of the app includes balance overviews, spending analytics, transaction history, and peer transfers — all designed for clarity and speed. We focused on contrast, hierarchy, and clean data visualization to ensure users could check their financial health at a glance. Interactive flows like sending money or paying bills were built with quick taps and gentle motion to keep things feeling fast and frictionless.

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Payments & Identify Flows

We designed key payment screens — including QR-based transfers, face ID login, top-up flows, and payment success confirmations — to feel both secure and delightful. Microinteractions and smart defaults help users complete tasks quickly while reinforcing a sense of confidence and control across the app.

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App Icon

The WPay icon is a playful blend of wallet and tap — simple, confident, and instantly recognizable. Its bold green base ensures visibility across devices, while its clean silhouette scales smoothly from homescreen to App Store preview.

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Branded Assets

To round out the brand, we developed a series of marketing mockups, car wrap ads, and device stickers — extending the WPay identity across digital and physical touchpoints in a consistent and memorable way.

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The Results

With a fresh identity and mobile-first design system, WPay is now positioned as a standout in the digital finance space. The product feels easier to use, more secure, and more delightful — helping users manage their money with more confidence, every day.

30%

reduction in failed transactions through clearer UX

80+

unique screens delivered and systemized

2.5x

boost in daily usage during post-launch testing

55%

improvement in onboarding completion after redesign

The new WPay feels fast, secure, and refreshingly easy to use.

“The Illiyin team understood our users right away. They created a design that feels fast, familiar, and fun — and it’s helped us stand out in a very competitive space.”
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Zara Benali
WPay Co-Founder

Have a project in mind? Let’s get to work.

Feel free to reach out if you want to collaborate with us, or simply have a chat.

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