Works / Friendzy

Friendzy

Client:

Aiden Clarke

Services:

App Icon Design

Website Design

Mobile App Design

Industry:

Social Networking

Duration:

4 weeks

Team Involved

Overview

We helped Friendzy build a playful brand and vibrant mobile experience designed to spark meaningful new friendships — wherever you are.

Friendzy is a social discovery app aimed at helping people make genuine connections beyond dating. The product combines proximity-based matching, group discovery, and profile customization into one seamless experience. Our goal was to craft a visual identity and user interface that felt warm, approachable, and fun — without compromising clarity or performance.

Background

Social platforms often fall into extremes — either too playful or too sterile. Friendzy needed a design system that struck a balance: friendly and expressive, yet structured enough to guide interaction and build trust. Every visual element had to feel intentional, from the tone of voice to the interaction patterns.

We developed a fresh brand identity and a complete mobile UI experience — including onboarding, friend discovery, profile flows, and chat screens. The result is a cohesive design that feels inviting, modern, and distinctly Friendzy.

Visual Identity & Brand Guidelines

Friendzy’s brand is built around personality and play. We crafted a logo mark that combines chat and sparkle — reflecting connection and spontaneity — and paired it with a bold sans-serif typeface for contrast. The color palette leans on gradients of lilac and plum to create an atmosphere of warmth and energy. Every element in the system, from icons to layout spacing, was tuned for accessibility and mobile responsiveness.

Mobile App Design

The mobile UI was designed to feel expressive, yet intuitive. We focused on fluid navigation, clear actions, and visual hierarchy — all wrapped in a conversational, welcoming tone. Key flows like match suggestions, group hangouts, friend requests, and in-app messaging were carefully designed to keep users engaged while making social discovery feel effortless.

Messaging & Interaction

Once a connection is made, the experience shifts into conversation. We designed a clean and playful chat interface that supports casual texting, media sharing, and status updates. Visual cues like avatars, message reactions, and light theming bring personality to each conversation. The interaction design supports one-on-one chats as well as group discussions — all optimized for clarity and comfort on mobile.

App Icon

We designed a soft, friendly icon that blends a speech bubble with a spark — a symbol of connection and instant chemistry. Set against a lilac background, the icon is easily recognizable and brings a playful yet polished look to any home screen.

Brand Collateral

To extend Friendzy’s presence, we designed brand collateral such as tote bags, sticker packs, and apparel mockups. These assets help bring the product’s energy into real-world social settings, reinforcing the identity beyond the app itself.

The Results

With a fresh design system and cohesive mobile experience, Friendzy now stands out as a social app built around personality and trust. The updated UI has improved in-app engagement, helped simplify onboarding, and provided a scalable design foundation as the product continues to grow.

40%

increase in daily active sessions after relaunch

25%

reduction in onboarding drop-offs

60%

boost in completed friend connections through improved flows

2.3x

Improvement in tap-through rates from App Store icon A/B test.

From tap to talk — redesigned to spark real connection.

“Illiyin turned our early idea into a brand and product people instantly connect with.

Every detail felt intentional — from the visuals to the interactions. The team brought clarity, energy, and world-class design.”

Aiden Clarke
Co-Founder of Friendzy

Friendzy