Works / Payrole

Payrole

Client:

Liam Bradford

Services:

Brand Identity

Design System

Website Design

Mobile App Design

Industry:

Human Resources

Finance

Duration:

5 weeks

Team Involved

Overview

We helped Payrole craft a clear and polished payroll experience — built for modern companies managing teams at scale.

Payrole is a B2B SaaS platform that simplifies employee payroll, tax automation, and financial reporting for HR and finance teams. The product vision was clear: remove the manual overhead of traditional payroll systems while delivering a more intuitive and transparent user experience.

Our job was to design the entire product from identity to interface — building trust, clarity, and performance into every screen..

Challenge

Payroll software must be accurate, secure, and frictionless. But too often, these platforms feel outdated or overwhelming. We were tasked with creating a design that looked modern, felt trustworthy, and streamlined the most complex tasks — without compromising usability.

We designed a full brand identity and end-to-end product UI covering dashboard design, user management, tax automation workflows, and detailed analytics. Visual clarity and UX structure were our top priorities.

Visual Identity & Brand Guidelines

Payrole’s identity is built on simplicity and structure. We used clean typography, a calm blue palette, and a minimal design language to communicate trust and professionalism. The system was designed to scale across web and mobile, with a modular component library that supports clarity and consistency at every touchpoint.

Marketing Website

We designed a clean and conversion-focused marketing site to introduce Payrole’s value to HR leaders and decision-makers. The layout highlights key product features, integrates trust signals like compliance badges and testimonials, and drives demo bookings with clear, accessible CTAs.

The tone balances professionalism with approachability — helping Payrole stand out in a traditionally dry category.

Web App Experience

The Payrole web platform was designed to streamline payroll operations for HR and finance teams. We crafted a responsive interface with intuitive flows for approvals, tax automation, and employee data. Each screen is optimized for clarity and precision, helping teams move faster, reduce errors, and stay compliant with confidence.

App Icon

We created a minimalist emblem that reflects structure and security — key traits for any payroll platform. Designed to look sharp in browser tabs and web app interfaces, the mark blends professionalism with a distinct, scalable presence.

Brand Collateral

To support Payrole’s launch and brand presence, we designed a set of physical assets including onboarding kits, branded bags, and printed folders. These collateral items extend the brand experience beyond the product, reinforcing credibility at every client and employee touchpoint.

The Results

Our work helped Payrole evolve into a product that teams actually want to use — reducing operational drag and improving payroll transparency company-wide.

50%

Increase in weekly payroll task completion after redesign

35%

Faster onboarding for new HR staff due to simplified flows

25+

Satisfaction score in early rollout feedback

100%

Design system coverage across dashboard and marketing site

Reduced time-to-payroll by up to 50% after implementation.

“The Illiyin team brought structure, speed, and polish to our entire product. Our new dashboard not only looks clean — it performs better, and our clients noticed right away.”

Liam Bradford
Co-Founder of Payrole

Payrole